Ideamix Lab Basic Function: Chirongwa Chekupakichi Zvinwiwa by Qichao An

Ideamix Lab Basic Function: Chirongwa Chekupakichi Zvinwiwa by Qichao An is a highly esteemed winner of the very prestigious 2024 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2024

Ideamix Lab Basic Function: Chirongwa Chekupakichi Zvinwiwa

by Qichao An

Client: Mornice Brand Design

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Basic Function: Chirongwa Chekupakichi Zvinwiwa

Zvinyorwa Zvebhuku: Ideamix Lab ndicho chirongwa chekupakichi cheruvara rwezvinwiwa zvetii yemichero. Ruvara rwunosanganisira zvinonhuwira zvitatu: tii tsvuku yestrawberry, tii yegreen tea yemango nejasmine, uye tii yegreen tea yeplum yegirini. Chinonhuwira chega chega chinoratidzwa nemuvara wakasarudzika, kuti mhando nhatu idzi dzigone kusiyaniswa nyore nyore. Mberi mberi kwechirongo chega chega kunoratidza mifananidzo yakaenzana yemichero inoratidza kunhuwira uye inotakura chiratidzo chebhurendi. Zvinwiwa izvi hazvina zvinowedzerwa uye hazvina shuga. Chirongo chega chega chinoyera 65 mm paupamhi, 65 mm padepa uye 115 mm pakureba.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Ideamix Lab Basic Function: Chirongwa Chekupakichi Zvinwiwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Ideamix Lab Basic Function: Chirongwa Chekupakichi Zvinwiwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Ideamix Lab Basic Function: Chirongwa Chekupakichi Zvinwiwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An