Moutai 1935 Kupakejwa kweDoro naChengdu Wanjiazu Technology Co., Ltd

Dhizaini Moutai 1935 Kupakejwa kweDoro naChengdu Wanjiazu Technology Co., Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2024

Moutai 1935 Kupakejwa kweDoro

na Chengdu Wanjiazu Technology Co., Ltd

Mutengi: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Moutai 1935 Kupakejwa kweDoro

Moutai 1935 ipakeji yedoro rakakwenenzverwa reChina rinobva kudunhu reGuizhou. Bhodhoro regirazi rine mifananidzo yakasimudzirwa pamusoro pehwaro hutsvuku, ichiratidza zviitiko zvegoridhe zvevatengesi vemunyu nekutengeswa kwedoro muguta reMoutai. Mifananidzo iyi yakafemerwa nemifananidzo yechinyakare yeChina inoratidza hupenyu hwevanhu. Madenderedzwa matatu emasaisai egoridhe akadhindwa pafudzi rebhodhoro. Pamusoro pemifananidzo yakasimudzirwa pane girazi rakapfapfaidzwa, izvo zvinovandudza kubata uye kunzwa kwaro. Chivharo chesimbi yezinc chinoshandisa chimiro chakaita semazino akatyoka senzira yekudzivirira kunyengedzwa. Bhokisi rechipo rinogadzirwa nechipboard inogona kushandiswazve uye inoora zviri nyore.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Moutai 1935 Kupakejwa kweDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Moutai 1935 Kupakejwa kweDoro inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Moutai 1935 Kupakejwa kweDoro inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Kukura & Kupakiwa: product dimensions,230 mm x 85 mm x 85 mm
Matagi: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Tekinoroji Yekugadzira: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Changamire yeDhizaini: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Tsvakurudzo: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Chikurudziro: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Nguva yePurojekiti: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Mafambiro eBasa: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Nhengo dzeTimu: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)