The Drum of Heaven and Earth Chirongwa Chekupakicha Doro naHai Zhu

Dhizaini The Drum of Heaven and Earth Chirongwa Chekupakicha Doro naHai Zhu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2024

The Drum of Heaven and Earth Chirongwa Chekupakicha Doro

na Hai Zhu

Mutengi: Shanxi Fenyangwang Wine Industry Co., Ltd.

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa The Drum of Heaven and Earth Chirongwa Chekupakicha Doro

Ngoma yeDenga neNyika ndicho chirongwa chekupakicha chirongo che25 kg yeBaijiu, doro rechiChina. Chimiro chacho chinofananidza ngoma yekare yehondo, chichitorwa pfungwa kubva kungoma dzemukuru wehondo weTang Dynasty, Guo Ziyi. Mifananidzo yakavezwa yemakarudzi neZvipiximumu, mhuka dzinoyera dzetsika dzechiChina, dzinobatanidzwa nemavara emitsara mune chimiro chinobatika neruoko. Kunakidzwa kwendarama nekuvezwa kunopa pamusoro pechinhu ruvara rwakakora uye rwakapfava kubata. Mitswe yengoma iri kumativi ese inogona kushandiswawo semidziyo yekuisa doro, zvichibvumira kuti doro rigogoverwa. Chirongwa ichi chine huremu hunosvika 565 kuenda ku209 kusvika ku742 mm.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne The Drum of Heaven and Earth Chirongwa Chekupakicha Doro, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. The Drum of Heaven and Earth Chirongwa Chekupakicha Doro inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, The Drum of Heaven and Earth Chirongwa Chekupakicha Doro inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Kukura & Kupakiwa: product dimensions, 565 mm x 209 mm x 742 mm
Matagi: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Tekinoroji Yekugadzira: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Changamire yeDhizaini: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Tsvakurudzo: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Chikurudziro: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Nguva yePurojekiti: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Mafambiro eBasa: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Nhengo dzeTimu: Hai Zhu