Hao Prawns Packaging yeZvitswelo naJin Zhang

Dhizaini Hao Prawns Packaging yeZvitswelo naJin Zhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2024

Hao Prawns Packaging yeZvitswelo

na Jin Zhang

Mutengi: Wuhan Sanbu Brand Design

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Nezvekwa Hao Prawns Packaging yeZvitswelo

Vagadziri vanoshandisa nzvimbo yakakura yechena kuti vasiyanise nezvimwe zvigadzirwa zvakafanana, vachishandisa musanganiswa wevatambi vepoka vanozivikanwa nekamba kuti vatengi vanzwe zvavajairana nazvo; Nekuti mavara echiChinese ezita rebrand ari nyore kudururwa zvisina kunaka, mugadziri akagadzira logo yechiRungu yebrand achishandisa manotation epinyin yechiChinese. Kuwedzera toni kunoita kuti zvive nyore kudurura zita rebrand zvakanaka, uye chimiro chetoni chakafanana nechiratidzo chekutarisa, chichiumba mufananidzo unobatsira webrand.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Hao Prawns Packaging yeZvitswelo, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Hao Prawns Packaging yeZvitswelo inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Hao Prawns Packaging yeZvitswelo inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Kukura & Kupakiwa: Width 185mm x Depth 45mm x Height 256mm
Matagi: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Tekinoroji Yekugadzira: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Changamire yeDhizaini: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Tsvakurudzo: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Chikurudziro: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Nguva yePurojekiti: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Mafambiro eBasa: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.