Yellow Crane Tower Packaging yeMvura naJin Zhang

Dhizaini Yellow Crane Tower Packaging yeMvura naJin Zhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2024

Yellow Crane Tower Packaging yeMvura

na Jin Zhang

Mutengi: Wuhan Sanbu Brand Design

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Nezvekwa Yellow Crane Tower Packaging yeMvura

Iyi mvura yechitubu yepanyika inonwiwa inogadzirwa neYellow Crane Tower. Mudhizaina anoshandisa nzira yekudhirowa zvinyorwa kuputsa muganhu uri pakati pemashoko nemifananidzo, achibatanidza tsika yemakore 3500 yeWuhan muzvinyorwa zvitatu zveYellow Crane Tower, achiramba achisimbisa chiziviso netsika dzeguta. Kufuridzirwa kwedhizaini yechivharo chebhodhoro kunobva kushongwe inotyaira isingafi muWhite Cloud Yellow Crane, ichitakura runako rwechisingafi rweYellow Crane Tower.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Yellow Crane Tower Packaging yeMvura, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Yellow Crane Tower Packaging yeMvura inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Yellow Crane Tower Packaging yeMvura inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Kukura & Kupakiwa: 225mmx60mmx60mm
Matagi: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Tekinoroji Yekugadzira: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Changamire yeDhizaini: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Tsvakurudzo: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Chikurudziro: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Nguva yePurojekiti: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Mafambiro eBasa: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.