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Shangfang Large Seal Script Chirongwa Chekuisa Zvinhu Zvekutamba Zvemabhurokisi Ekuvaka by Beijing Xingchen Wanqian Technology

Shangfang Large Seal Script Chirongwa Chekuisa Zvinhu Zvekutamba Zvemabhurokisi Ekuvaka by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.


BronziPakejingi· 2024

Shangfang Large Seal Script Chirongwa Chekuisa Zvinhu Zvekutamba Zvemabhurokisi Ekuvaka

by Beijing Xingchen Wanqian Technology

Client: Beijing Xingchen Wanqian Technology Co., Ltd

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Colors

The Design

About Shangfang Large Seal Script Chirongwa Chekuisa Zvinhu Zvekutamba Zvemabhurokisi Ekuvaka

Shangfang Large Seal Script ibhokisi rechipo rakagadzirirwa chinhu chekutamba chemabhurokisi ekuvaka. Chimiro chacho chakatorwa pfungwa kubva pachisimbiso chejasi rekare rekuChina, saka bhokisi rakaumbwa sendiro yakachina makona ine chifukidzo. Chifukidzo chakagadzirwa neacrylic chine mavara akaiswa negoridhe, uye ndiro yakagadzirwa nepepa dzvuku rekubata rine EVA lining nekumashure kwevhudzi. Magiredhi emukati anochengetedza chikamu chimwe nechimwe chakasiyana, zvekuti chikamu chinodiwa chinowanikwa nyore nyore. Bhokisi remukati rinooneka rakagadzirwa nePVC yakasvibiswa rinobvumira basa rakagadzirwa kuti rioneke, zvichipa bhokisi kushandiswa kwechipiri.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Shangfang Large Seal Script Chirongwa Chekuisa Zvinhu Zvekutamba Zvemabhurokisi Ekuvaka, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Shangfang Large Seal Script Chirongwa Chekuisa Zvinhu Zvekutamba Zvemabhurokisi Ekuvaka inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Shangfang Large Seal Script Chirongwa Chekuisa Zvinhu Zvekutamba Zvemabhurokisi Ekuvaka inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
Dimensions & Packaging
308mm*308mm*133mm
Tags
Building blocks, packaging, philosophy, education, culture
Production Technology
The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
Design Challenge
Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
Research
The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
Inspiration
Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
Project Duration
The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
Operation Flow
Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
Team Members
Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling

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