Miok Kupakwa kweDoro reMukaka naIris Fan

Dhizaini Miok Kupakwa kweDoro reMukaka naIris Fan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

Miok Kupakwa kweDoro reMukaka

na Iris Fan

Mutengi: Miok

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Miok Kupakwa kweDoro reMukaka

Miok kugadzirwa kwekupaka kwedoro remukaka rinotengeswa mumagaba. Chinwiwa ichi chinosanganisa mukaka unotapira uye unovava nemabhabhu edoro, uye chine maprobiotics ane mwero wedoro wakaderera. Pfungwa yekugadzira ndeyokusanganisa. Kutenderedza mavara eMiok anoyangarara, zvimiro zviviri zvemvura zvinosangana kuita chimiro chitsva. Mutauro wekuona wakashinga, une simba uye unofadza. Logo ndicho chinhu chikuru pagaba, saka mhando yacho iri nyore kuzivikanwa mumusika. Gaba rimwe nerimwe rine mamiririta mazana matatu nemakumi manomwe neshanu. Hurongwa hwekupaka hunosanganisira mabhokisi ezvipo, mabhokisi ekutumira uye mabhokisi anotakurika ekutengesa online uye muzvitoro.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Miok Kupakwa kweDoro reMukaka, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Miok Kupakwa kweDoro reMukaka inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Miok Kupakwa kweDoro reMukaka chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Kukura & Kupakiwa: 375mL per can
Matagi: Mixing, Milk Beer, Packaging, Can, Miok
Tekinoroji Yekugadzira: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Changamire yeDhizaini: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Tsvakurudzo: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Chikurudziro: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Nguva yePurojekiti: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Mafambiro eBasa: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Mapetenzi: Copyrights belong to IBEA, 2021
Nhengo dzeTimu: Iris Fan
Zvikwereti zveMifananidzo: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao