Sirivha Pakejingi · 2024
Jo Chu NAORAI JOCHU
- Mubairo weSirivha we A' Design Award 2024 in Pakejingi
- CLIENT: Naorai Co., Ltd.
- Estimated Number of Design Views: 18,046
- Verification code 3006792938 · Verify this award
Colors
About Jo Chu NAORAI JOCHU
Naorai yakagadzira chimiro chitsva chesake nekuchinatsa pasina kupisa, zvichibvumira kuravira kwesake kuramba kuchiri chakakwana. Kumiririra kudzika nerunyararo rwetsika dzechiJapan, "shide" (mapepa anobhururuka) anoshandiswa kubatsira kuratidza nzvimbo tsvene. Kuratidza runako rwesake, Nosigner yakateedzera chimiro chebharuni rizere nemvura chakagadzirwa nesimba rekubatana pamusoro pemvura uye yakaratidza nguva iyo madonhwe emvura yakacheneswa anodonha.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Jo Chu NAORAI JOCHU, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Jo Chu NAORAI JOCHU inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Jo Chu NAORAI JOCHU chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Dimensions & Packaging
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Design Challenge
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Inspiration
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
