Inheritance Kupakwa kweDoro naEasyou Design

Dhizaini Inheritance Kupakwa kweDoro naEasyou Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

Inheritance Kupakwa kweDoro

na Easyou Design

Mutengi: Easyou brand design

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

29,045

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#158092

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Inheritance Kupakwa kweDoro

Inheritance idhizaini yekupaka doro reChinese. Bhodhoro regirazi rine chimiro chakareruka chinosanganisa miganhu yakatenderera nehwaro hwemativi mana akaenzana, zvichienderana nepfungwa yechinyakare yekuti denga rakatenderera uye nyika ine mativi mana. Chivharo chebhodhoro chakaumbwa sengowani yaSu Dongpo uye chiri nyore kubata nekuvhura. Mifananidzo mitanhatu inorondedzera nyaya dzemhuri yeVanaSu Vatatu netsika dzakabatana nayo. Bhokisi rekunze rakagadzirwa nekadhibhodhi yepamusoro-soro ine mifananidzo yakasimudzwa (embossing) uye yakazorwa UV. Dhizaini iyi inovavarira kuratidza nhaka yetsika dzeChina kuvatengi.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Inheritance Kupakwa kweDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Inheritance Kupakwa kweDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Inheritance Kupakwa kweDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Kukura & Kupakiwa: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Matagi: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Tekinoroji Yekugadzira: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Changamire yeDhizaini: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Tsvakurudzo: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Chikurudziro: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Nguva yePurojekiti: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Mafambiro eBasa: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Nhengo dzeTimu: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel