T'aom Chirongwa Chekufunga Muchero Wemvura by Binggrae Design Team

T'aom Chirongwa Chekufunga Muchero Wemvura by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2024

T'aom Chirongwa Chekufunga Muchero Wemvura

by Binggrae Design Team

Client: Binggrae

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About T'aom Chirongwa Chekufunga Muchero Wemvura

T'aom ndicho chirongwa chekufunga chakagadzirirwa mhando yemvura yemichero inodzikwa mune firiji, inogadzirwa nezvinhu zvechisikigo bedzi. Chidhindo chebhurendi chinoshandisa mavara ekutaura semavara anoonekwa zvakasarudzika, uye mifananidzo yemichero mitsva inoonekwa pazvigadzirwa zvose kuti ipe chimiro chimwe chete kuzvigadzirwa zvose. Kufunga kwechirongwa kwakarongwa kuti kudzikamise marara. Chekudzivirira chinotsivirira gidhi remhangura, uye rondedzero yekuchengetedza zvakasikwa (eco label) inobva nyore kana ichibata mvura, izvo zvinobatsira vatengi pakudzoreredza zvinhu (recycling). Mhando yeT'aom inobatanidza mabhodhoro emvura yemichero, mabhokisi emvura yemichero uye tumbi twe aisikirimu twine kuravira kwemichero.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne T'aom Chirongwa Chekufunga Muchero Wemvura, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. T'aom Chirongwa Chekufunga Muchero Wemvura inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. T'aom Chirongwa Chekufunga Muchero Wemvura inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae