Guijiu Zodiac Series Bhodhoro reDoro by Jiarun Lin

Guijiu Zodiac Series Bhodhoro reDoro by Jiarun Lin is a highly esteemed winner of the very prestigious 2024 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2024

Guijiu Zodiac Series Bhodhoro reDoro

by Jiarun Lin

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

43,745
Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guijiu Zodiac Series Bhodhoro reDoro

Guijiu Zodiac Series ipakeji yedoro yechirangaridzo yakagadzirirwa Gore reDhiragoni rechiChinese. Chimiro chayo chakafemerwa nemidziyo yekare yeChinese yakagadzirwa nevhu ine chivakwa chenzeve mbiri. Bhodhoro racho rakagadzirwa negirazi rekristaro rakasanganiswa nezvikamu zvesimbi, zvakasiyana nemidziyo yevhu inowanzoshandiswa pamadoro epamusoro-soro echiChinese. Mufananidzo wedhiragoni wakadhirowewa neingi wakadhindwa parebhuru, uye chikamu chesimbi chine chimiro chedhiragoni chiri pachivharo chinoshanda senzira yekuvhura. Bhodhoro rine urefu hwe240 mm uye 110 mm paurefu neupamhi.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Guijiu Zodiac Series Bhodhoro reDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Guijiu Zodiac Series Bhodhoro reDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Guijiu Zodiac Series Bhodhoro reDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
Dimensions & Packaging: The height of the product is 240mm and the length and width are 110 mm.
Tags: Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
Production Technology: In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
Design Challenge: The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
Research: In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
Inspiration: The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
Project Duration: The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
Operation Flow: This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.