Hangzhou Scenery Basa Guru: Pakeji yeMvura Yakachena by Peng Guozhi

Hangzhou Scenery Basa Guru: Pakeji yeMvura Yakachena by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2024

Hangzhou Scenery Basa Guru: Pakeji yeMvura Yakachena

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Basa Guru: Pakeji yeMvura Yakachena

Rondedzero: Hangzhou Scenery ihurongwa hwepakeji yemvura yakachena hunoshandisa bhodhoro regirazi. Bhodhoro racho rinoyera 60 mm paupamhi, 60 mm paukobvu uye 210 mm pakureba, uye rinokwana marita 318. Chimiro chacho chakatetepa chinoita kuti bhodhoro ribatike zvakanaka mumaoko. Girazi rinoshandiswa panzvimbo peplastiki, zvichireva kuti bhodhoro rinogona kushandiswazve, richiderendera marara. Mavara ekunyorwa anogadzirwa nemazano ekudhinda achishandisa kupisa, uye anofukidza nzvimbo huru yegirazi. Mifananidzo inoratidza nzvimbo dzinozivikanwa dzeHangzhou, China, dzinosanganisira West Lake, Grand Canal, uye Xixi National Wetland Park.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Hangzhou Scenery Basa Guru: Pakeji yeMvura Yakachena, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Hangzhou Scenery Basa Guru: Pakeji yeMvura Yakachena inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Hangzhou Scenery Basa Guru: Pakeji yeMvura Yakachena inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi