7Up Destinations Venezuela Basic Basa: Pepara yeZvinwiwa by PepsiCo Design and Innovation

7Up Destinations Venezuela Basic Basa: Pepara yeZvinwiwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2024

7Up Destinations Venezuela Basic Basa: Pepara yeZvinwiwa

by PepsiCo Design and Innovation

Client: PepsiCo

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Basic Basa: Pepara yeZvinwiwa

Bhuku Rinoti: 7Up Destinations Venezuela iuto rwemakani ezvinwiwa ane huwandu hwakaganhurirwa akagadzirirwa musika weLatin America uye anotengeswa muVenezuela. Makani mana aya anomirira nzvimbo dzinofadza uye dzinozivikanwa dzenyika iyi: Adicora, Los Roques, El Yaque neCanaima. Dhizaini yega yega inoratidza zvirimwa nemhuka dzomunzvimbo dzeVenezuela. Kumberi kwekani rega rega kunochengetedza ruvara rwakajairika rwe7Up rwegirinhi kuti mhando yechigadzirwa ikurumidze kuzivikanwa. Kumashure kwekani rega rega kunoshandisa ruvara rweaqua blue rwakafanana negungwa remutropiki sechigaro chemifananidzo inobva pamafungiro ekufamba-famba. Chinangwa ndechekuvaka hukama hwemanzwiro pakati pevatengi.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne 7Up Destinations Venezuela Basic Basa: Pepara yeZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. 7Up Destinations Venezuela Basic Basa: Pepara yeZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. 7Up Destinations Venezuela Basic Basa: Pepara yeZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release