Lays Dungeons And Dragons Kupakeja Kwekudya by PepsiCo Design and Innovation

Lays Dungeons And Dragons Kupakeja Kwekudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2024

Lays Dungeons And Dragons Kupakeja Kwekudya

by PepsiCo Design and Innovation

Client: PepsiCo

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Dungeons And Dragons Kupakeja Kwekudya

Lays Dungeons and Dragons idhizaini yekupakeja kwekudya yakagadzirirwa mhando dzemachipisi embatatisi. Kupakeja uku kwakaburitswa kubatana nefirimu ra2023 rinonzi Dungeons and Dragons, Honor Among Thieves, uye kwakaperekedzwa nekiti yevanhu vane mukurumbira panhau dzemagariro. Dhizaini iyi inotora mafungiro ayo kubva munyika yengano yefirimu iri. Chinhu chikuru chemushandirapamwe uyu ndiThe Potato, mutambi anoonekwa mufirimu uye ari zvakare mbatatisi chaiyo. Dingindira iri rinobatanidza nyaya iyi nembatatisi dzinorimwa mumapurazi anodarika zana ari kuUnited States neCanada anopa machipisi aya.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Lays Dungeons And Dragons Kupakeja Kwekudya, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Lays Dungeons And Dragons Kupakeja Kwekudya inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lays Dungeons And Dragons Kupakeja Kwekudya chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Inspiration: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Read the Press Release