Pepsi X Spotify Chinopakira Zvekunwa naPepsiCo Design and Innovation

Dhizaini Pepsi X Spotify Chinopakira Zvekunwa naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2024

Pepsi X Spotify Chinopakira Zvekunwa

na PepsiCo Design and Innovation

Mutengi: PepsiCo

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Pepsi X Spotify Chinopakira Zvekunwa

Pepsi x Spotify chirongwa chekugadzira kani yechinwiwa yakagadzirwa kamwe chete uye chakanangana nevanhu veEgypt. Basa rezvinovonekwa rinosanganisa zvimiro zvinozivikanwa zvePepsi neSpotify zvakaenzana. Bhuruu rakasimba rePepsi rakasanganiswa negirini inopenya inogoverwa neSpotify uye neboka rerap muEgypt. Background inoshandisa maglitch patterns nemapepa akachekwa akaiswa pamusoro pemumwe ane mashoko enziyo akanyorwa nemaoko. Kodhi yeQR yakadhindwa pakani inobvumira vanhu kuteerera nziyo yePepsi yakagadzirirwa mutsara wekudzoserwa kwemari (cashback campaign). Kiti yevanofambisa mafungiro (influencer kit) yakagadzirwawo pamwe chete nekani iyi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Pepsi X Spotify Chinopakira Zvekunwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Pepsi X Spotify Chinopakira Zvekunwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Pepsi X Spotify Chinopakira Zvekunwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Chikurudziro: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

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