Sirivha Pakejingi · 2024
Pepsi Big Football Event LTO Kupakeja Zvinwiwa
by PepsiCo Design and Innovation
- Mubairo weSirivha we A' Design Award 2024 in Pakejingi
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Kupakeja Zvinwiwa
Pepsi Big Football Event LTO igadziriro yekupakeja zvinwiwa yenguva shoma yakagadzirirwa mutambo mukuru wenhabvu wakaitirwa muQatar muna 2022. Kupakeja uku kunoratidza mifananidzo yevatsigiri venhabvu chaivo verudzi rwakasiyana-siyana, ichitora mufaro mukuru unonzwikwa panguva yemutambo. Mafirita ependi akashandiswa pamifananidzo kuti ayeuchidze tsika yekupenda kumeso pakati pevatsigiri uye kupa chitarisiko cheunyanzvi hwehumhizha. Zvifananidzo zvikuru zvinoenderana neanimation zvinoenderera mberi nemutauro mumwe chete wemifananidzo. Chinangwa ndechekubatanidza mhando yechigadzirwa nevatsigiri venhabvu vemunharaunda panguva yechiitiko ichi.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Pepsi Big Football Event LTO Kupakeja Zvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Pepsi Big Football Event LTO Kupakeja Zvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pepsi Big Football Event LTO Kupakeja Zvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
