Equia Keto Line Hunhu hwePaketi by Joumana Maalouf

Equia Keto Line Hunhu hwePaketi by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2024

Equia Keto Line Hunhu hwePaketi

by Joumana Maalouf

Client: Colorcode Creative Agency

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Equia Keto Line Hunhu hwePaketi

Mutsara weEquia Keto unosanganisa tsika nekunaka kwemazuva ano mukurongedza kwakanyatsogadziriswa kwakashongedzwa nemaruva e-almond nemitumo yakajeka, une chinyorwa che-spot UV kuti uwedzere kubata kwemhando yepamusoro. Mifananidzo yekare inosanganiswa nemagadzirirwo emazuva ano, ichipa girini dzenyika, bhuruu dzinonyaradza, negoridhe rakakora kuti upiwe kunzwa kwakafuridzirwa nesikwa. Mahomwe anogona kuvhurwa zvakare ane makona ekubvarura uye kumashure kusina kubwinya zvinobvumira mhedzisiro dzakakosha dzekudhinda dzakadai se-spot UV, zvichivimbisa kuratidza kwemhando yepamusoro. Yakagadzirwa kubva kuzvinhu zve-PET ne-PE zvinopenyeredzwa, mahomwe aya anosanganisa kupedzisa kusina kubwinya uye kunopenya kuti achengete zvigadzirwa mumamiriro akanakisisa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Equia Keto Line Hunhu hwePaketi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Equia Keto Line Hunhu hwePaketi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Equia Keto Line Hunhu hwePaketi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Dimensions & Packaging: ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
Tags: brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Production Technology: The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Design Challenge: The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Research: The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiration: The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Project Duration: The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Operation Flow: The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Patents: Copyrights belong to Colorcode S.A.R.L #1961998, 2024
Team Members: Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation
Image Credits: Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.