Italian Pasta Brand Kachekwa keSipageti by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2024

Italian Pasta Brand Kachekwa keSipageti

by Olha Takhtarova

Client: SOTB and D

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Italian Pasta Brand Kachekwa keSipageti

Chiratidzo cheItari cheSipageti imhando yekurongwa kwemapaketi uye zvimiro zvinooneka zvakagadzirirwa mhando dzakasiyana-siyana dzesipageti nemisauzi. Ruvara rukobvu rwebhuruu ndirwo runobatanidza mhando dzose pamwe chete, apo mavara anopenya eorenji, kororo, pepuru, girini nebhuruu anoparadzanisa chimiro chega chega chesipageti pashera. Ruvara rwegoridhe rwePantone pamwe nechiratidzo chakavezwa chinoratidza mubiki wechikuru zvinoratidza nzira dzechinyakare dzekugadzira sipageti. Mirairo yekubika uye ruzivo rwezvinopa simba pamuviri zvakadhindwa pamapaketi ese, uye mavara akajeka anonyorwa anobatsira mukuverenga nekukurumidza. Zvinhu zvinodzokororwa kushandiswa (recyclable) ndizvo zvinoshandiswa mukugadzira mapaketi aya.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Italian Pasta Brand Kachekwa keSipageti, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Italian Pasta Brand Kachekwa keSipageti inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Italian Pasta Brand Kachekwa keSipageti inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Dimensions & Packaging: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Tags: packaging, pasta, Italy, food packaging
Production Technology: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Design Challenge: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Research: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inspiration: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Project Duration: Dubai, UAE the project began in September 2022 and ended in March 2023
Operation Flow: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.