Dhizaini Kweichow Moutai Sanhua Flying Apsaras Kupakeja kweBaijiu naYing Song Brand Design Shenzhen Co., Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

Kweichow Moutai Sanhua Flying Apsaras Kupakeja kweBaijiu

na Ying Song Brand Design Shenzhen Co., Ltd

Mutengi: Kweichow Moutai Co.,Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Kweichow Moutai Sanhua Flying Apsaras Kupakeja kweBaijiu

Kweichow Moutai Sanhua Flying Apsaras idhizaini yekupakeja yedoro reChinese baijiu. Dhizaini iyi inoshandisa mucherechedzo weFlying Apsaras unobva pamifananidzo yemadziro yeDunhuang, chinhu chinowanikwawo muchiratidzo chemhando yebrand iyi. Mufananidzo uyu wakapendwa nemaoko nemaitiro eunyanzvi hwekare hweChinese hwemifananidzo yemadziro uye wakaiswa pahwaro hwehwakachenuruka hweruvara rweyero, ruvara rwakajairika pamifananidzo yemadziro yeDunhuang. Bhokisi rinovhurwa kubva kudivi rekurudyi, uye zvishongedzo zvine mativi maviri zvakaita semakore zvakakomberedza bhodhoro riri mukati. Bhodhoro rinovhurwa kubva pachivharo chesimbi chiri pamusoro. Bhokisi rakagadzirwa nepepa, uye bhodhoro rakagadzirwa neivhu rakabikwa (ceramic) nesimbi.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Kweichow Moutai Sanhua Flying Apsaras Kupakeja kweBaijiu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Kweichow Moutai Sanhua Flying Apsaras Kupakeja kweBaijiu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Kweichow Moutai Sanhua Flying Apsaras Kupakeja kweBaijiu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Kukura & Kupakiwa: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Matagi: Chinese Baijiu packaging, packaging design
Tekinoroji Yekugadzira: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Changamire yeDhizaini: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Tsvakurudzo: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Chikurudziro: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Nguva yePurojekiti: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Mafambiro eBasa: The box is opened from the right side, and the bottle is opened from the top metal cap
Nhengo dzeTimu: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Zvikwereti zveMifananidzo: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen