Avand Chinangwa Chikuru: Kupakejiwa kweZvingwa by Masoud Najafi Amirkiasar

Avand Chinangwa Chikuru: Kupakejiwa kweZvingwa by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2025

Avand Chinangwa Chikuru: Kupakejiwa kweZvingwa

by Masoud Najafi Amirkiasar

Client: Avand Pastry

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

9,628

Verified Award Winner

Verify Award Status for #162500

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Avand Chinangwa Chikuru: Kupakejiwa kweZvingwa

Zvinyorwa Zvebhuku: Avand imhando yekupakejiwa yakagadzirirwa mhando yezvingwa yepamusoro-soro. Girangidzano iyi inosanganisira mabhokisi matatu ekeke, bhokisi remakuki uye mukombe wemapepa. Kupenda nebhurashi neruoko kunosanganiswa nehunyanzvi hwedhijitari kuti kuumbe zvimiro zvakasununguka zvinofanana nebasa rehunyanzvi. Girinhi rakadzama negoridhe ndizvo zvinoshandiswa senyaya huru dzemavara ebhurendi. Zvinyorwa zvakapendwa zvinoratidza kugadzirwa nemaoko kwezvingwa nekungwarira kwakaitwa panguva yekugadzira. Nzira ine simba yekuzivikanwa inoshandiswa, saka mapakeji anotakura mifananidzo yehunyanzvi yakasiyana-siyana pane chimiro chimwe chakagara chakadaro.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Avand Chinangwa Chikuru: Kupakejiwa kweZvingwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Avand Chinangwa Chikuru: Kupakejiwa kweZvingwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Avand Chinangwa Chikuru: Kupakejiwa kweZvingwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade