Scarlet Mapedhi Emwedzi by Masoud Najafi Amirkiasar

Scarlet Mapedhi Emwedzi by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2025

Scarlet Mapedhi Emwedzi

by Masoud Najafi Amirkiasar

Client: Scarlet

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Scarlet Mapedhi Emwedzi

Kusiyana nekusagadzikana nezvirambidzo zvakasangana nevakadzi panguva yemwedzi wavo, pfungwa dziri mushure mekurongedza kwemapedhi emwedzi eScarlet dzakafuridzirwa nepfungwa dzerusununguko nerunyararo, hunhu hwakagadzirirwa chigadzirwa ichi kuburitsa. Zvisikwa zvinopa pfungwa yorugare nerusununguko izvo hupenyu hwemazuva ano hwemumaguta hunowanzo kushaya. Kuti ibate runyararo rwemumwoyo urwu, dhizaini yekurongedza inotora zano kubva kunzvimbo dzakasikwa uye inoshandisa maitiro akapfava emavara emvura kuratidza manzwa aya. Mhedzisiro ndeye mutauro wemeso unonyanarisa, wenhetembo unoenderana nevimbiso yechigadzirwa yekugadzikana nekuchengetedza.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Scarlet Mapedhi Emwedzi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Scarlet Mapedhi Emwedzi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Scarlet Mapedhi Emwedzi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi