Grace Flow Protein Boost Basic Function: Dhizaini yeBhodhoro reZvinwiwa by Jeff Wu

Grace Flow Protein Boost Basic Function: Dhizaini yeBhodhoro reZvinwiwa by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2025

Grace Flow Protein Boost Basic Function: Dhizaini yeBhodhoro reZvinwiwa

by Jeff Wu

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Basic Function: Dhizaini yeBhodhoro reZvinwiwa

Text yeBhuku: Grace Flow Protein Boost idhizaini yebhodhoro rekurongedza rechinwiwa chine protein yakawanda chinoshandiswa nevechidiki vanofarira kusimba kwemuviri. Protein iri mumvura inogona kuvhurwa uye ichinwiwa panguva imwe chete, pasina kusanganisa kunodiwa neprotein iri paundari. Chinhu chikuru chekuona chinobatanidza chinyorwa cheChirungu (Chinese) chinoreva "kutonhorera" nezita rebhurendi rakanyorwa mumavara echiLatin, uye zviviri izvi zvinogovana nzira dzekunyora dzakafanana. Mutsipa webhodhoro wakaumbwa senge chibato, uye kusiyana kwemavara kunoratidza kunaka kwekuravira. Bhodhoro rakagadzirwa nePET nemaitiro ekutambanudza-kuputika-kuumba (stretch blow molding), uye firimu rine ruvara rwesimbi rinodziyisa richivharidza muviri wese webhodhoro.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Grace Flow Protein Boost Basic Function: Dhizaini yeBhodhoro reZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Grace Flow Protein Boost Basic Function: Dhizaini yeBhodhoro reZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Grace Flow Protein Boost Basic Function: Dhizaini yeBhodhoro reZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu