Fabrika Coffee Primary Function: Kupakaja naEugene Wysota and Helen Trophimova

Dhizaini Fabrika Coffee Primary Function: Kupakaja naEugene Wysota and Helen Trophimova ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2025

Fabrika Coffee Primary Function: Kupakaja

na Eugene Wysota and Helen Trophimova

Mutengi: Shokoladnitsa

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Fabrika Coffee Primary Function: Kupakaja

Book Text: Chinhu chinooneka zvikuru pakupakaja ihwindo rakachekwa rakaita semapakati ekugaya kofi anoonekwa palogo. Chinhu ichi chekugadzira chinoita kuti mbeu dzekofi dzioneke, zvichipa mufananidzo wakasiyana unoratidza hunhu hwakanaka hwechigadzirwa. Ruvara rwakasarudzwa runosiyanisa musanganiswa wekofi uye runowedzera kukwezva kwekupakaja pasherufu. Kuiswa kwemashoko kwakagadzirirwa kupa ruzivo rwakajeka uye pfupi pamusoro pehupamhi hwekukocha, kunhuhwirira, uye kwakabva, zvese izvi zvichichengetedza mufananidzo wakachena uye mudiki.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Fabrika Coffee Primary Function: Kupakaja, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Fabrika Coffee Primary Function: Kupakaja inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Fabrika Coffee Primary Function: Kupakaja chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Kukura & Kupakiwa: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Matagi: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Tekinoroji Yekugadzira: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Changamire yeDhizaini: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Tsvakurudzo: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Chikurudziro: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Nguva yePurojekiti: The project started in January 2022 in Moscow and was completed in May 2022
Mafambiro eBasa: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Mapetenzi: Trademark by Shokoladnitsa LLC.
Nhengo dzeTimu: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Zvikwereti zveMifananidzo: mockups by Creatsy