Hagata Farm Pickles Kurongedza naKikumi Yoshida

Dhizaini Hagata Farm Pickles Kurongedza naKikumi Yoshida ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2025

Hagata Farm Pickles Kurongedza

na Kikumi Yoshida

Mutengi: Hagata Farm

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Nezvekwa Hagata Farm Pickles Kurongedza

Kuti zvioneze hunhu hwemukasiti, logo ine ruoko rwemukasiti nembeu dzedaikon sezvifananidzo. Pepa regirinhi padenga rinomiririra shizha redaikon. Mavara neupenyu hwemuriwo zvinoratidzwa kuburikidza nemapoinzi madiki anoratidza kunaka nekudzika. Kusimbisa uchena hwedaikon, dhizaini yerechinyorwa yakachengetwa iri shoma. Pepa regirinhi rinofukidza denga rinoshanda zvakare sekurongedza netsamba yekutenda yakadhindwa kune rimwe divi, zvichisimbisa hukama pakati pechigadzirwa nemutengi.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Hagata Farm Pickles Kurongedza, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Hagata Farm Pickles Kurongedza inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Hagata Farm Pickles Kurongedza inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Kukura & Kupakiwa: Width 80 mm,Depth 80 mm,Height 75 mm
Matagi: Package design , pickles , farmers , Japanese food
Tekinoroji Yekugadzira: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Changamire yeDhizaini: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Tsvakurudzo: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Chikurudziro: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Nguva yePurojekiti: The project started in 2022 in Niihama City, Ehime Prefecture.
Mafambiro eBasa: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Zvikwereti zveMifananidzo: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao