Brown Brothers Limited Edition Basic Function: KachCésar Yebhodhoro reWaini naYiqi Tang and Zona Yuechen Guan

Dhizaini Brown Brothers Limited Edition Basic Function: KachCésar Yebhodhoro reWaini naYiqi Tang and Zona Yuechen Guan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2025

Brown Brothers Limited Edition Basic Function: KachCésar Yebhodhoro reWaini

na Yiqi Tang and Zona Yuechen Guan

Mutengi: Brown Brothers

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

12,476

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Dhizaini

Nezvekwa Brown Brothers Limited Edition Basic Function: KachCésar Yebhodhoro reWaini

Book Text: Brown Brothers Limited Edition ipaketi yakagadzirirwa waini inopfachukira ine kunhuwira kwemichero, moscato. Rudzi urwu runosanganisira mitowo mitatu inomiririra mangwanani, manheru uye pakati pousiku. Inki ine kunhuwira inoiswa pamutowo mumwe nomumwe, zvokuti kunhuwira kunoenderana nenguva yakasarudzwa kunobuda. Mavara anopenya nemifananidzo ine upenyu zvinoyeuchidza mutambo wezhizha munyika dzinopisa uye pfungwa yokusangana. Bhodhoro racho ndere muyero wakajairika we750 ml, rakagadzirwa negirazi rinodzokororwa kushandiswa, uye rakadhindwa nemifananidzo yakasimba, yepamusoro-soro. Chinangwa chaive chokuita kuti paketi iyi ifadze zviso zviviri – kuona nokunhuwira.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Brown Brothers Limited Edition Basic Function: KachCésar Yebhodhoro reWaini, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Brown Brothers Limited Edition Basic Function: KachCésar Yebhodhoro reWaini inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Brown Brothers Limited Edition Basic Function: KachCésar Yebhodhoro reWaini inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Kukura & Kupakiwa: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Matagi: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Tekinoroji Yekugadzira: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Changamire yeDhizaini: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Tsvakurudzo: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Chikurudziro: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Nguva yePurojekiti: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Mafambiro eBasa: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Nhengo dzeTimu: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Zvikwereti zveMifananidzo: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.