Funny Eye Macau Sparkling Basic Function: Pakichi yeZvinwiwa by Chunyang Wang

Funny Eye Macau Sparkling Basic Function: Pakichi yeZvinwiwa by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2025

Funny Eye Macau Sparkling Basic Function: Pakichi yeZvinwiwa

by Chunyang Wang

Client: Funny Eye Brewery

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Funny Eye Macau Sparkling Basic Function: Pakichi yeZvinwiwa

Zvinyorwa: Funny Eye Macau Sparkling ndicho chirongwa chekupakicha zvinwiwa chekambani yezvinwiwa inobva kuMacau. Pakichi iyi inofukidza mitsara mitatu yekunhuwira, uye kunhuwira kwega kwega kune mavara ake ega. Mifananidzo yakabva pane Ruins of St. Paul's kuMacau. Zvimiro zvakakombama, zvakatenderera uye zvakati twasuka zvakatorwa kubva pamatanda nemahwindo eizvi zvakavakwa zvakachinjwa kuti zvive nyore uye zvakagadziriswazve. Pane zvakawedzerwawo mufananidzo unosetsa wemeso, wakatorwa kubva pabasa remuvezvinyorwa wechiItaly anonzi Tullio Garbari. Mazita ezvigadzirwa anoshandisa mavara akasarudzika akasimba, makuru uye akapatsanurana zvakakura. Kandi rimwe nerimwe rine dhayamita ye65 mm uye kureba kwe120 mm.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Funny Eye Macau Sparkling Basic Function: Pakichi yeZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Funny Eye Macau Sparkling Basic Function: Pakichi yeZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Funny Eye Macau Sparkling Basic Function: Pakichi yeZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang