Castanea Nectar Chirongwa Chekupakidza Uchi by Inna Kovalenko

Castanea Nectar Chirongwa Chekupakidza Uchi by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2025

Castanea Nectar Chirongwa Chekupakidza Uchi

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

13,538

Verified Award Winner

Verify Award Status for #168736

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Castanea Nectar Chirongwa Chekupakidza Uchi

Rondedzero Yebhuku: Castanea Nectar ndicho chirongwa chekupakidza uchi hwemuchestnut. Nzira yekupenda yemvura-inoratidza kurerukira kwemaruva neshizha zvechestnut. Chidhindwa (logo) chinoshandisa mitsara inoyerera, ine udzvinyiriro hushoma, kuratidza kukora nekupfuma kwehuchi hwechestnut, achiri mifananidzo yakasimba inoyeuchidza simba remuti wechestnut. Nyuchi diki inobatanidza zvikamu zvechidhindwa. Uchi hunoiswa mumudziyo wegirazi une 250 magiramu, une rebhu rine masaizi e125 ne55 mamirimita, uye unoiswa mubhokisi rine masaizi e85 ne85 ne110 mamirimita. Chirongwa ichi chinotaridza muti wechestnut sechiratidzo chegirinhi cheKyiv.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Castanea Nectar Chirongwa Chekupakidza Uchi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Castanea Nectar Chirongwa Chekupakidza Uchi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Castanea Nectar Chirongwa Chekupakidza Uchi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko