Moutai Prince Kupakwa kweBhodhoro reDoro naChengdu Wanjiazu Technology Co., Ltd

Dhizaini Moutai Prince Kupakwa kweBhodhoro reDoro naChengdu Wanjiazu Technology Co., Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2025

Moutai Prince Kupakwa kweBhodhoro reDoro

na Chengdu Wanjiazu Technology Co., Ltd

Mutengi: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

192,019

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#169050

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Moutai Prince Kupakwa kweBhodhoro reDoro

Moutai Prince idhizaini yekupaka bhodhoro re500 ml redoro reChinese spirits. Pasi pebhodhoro pakatorwa chimiro chakakombama kubva kuhomwe yemhodzi yesesame, uye pamusoro pakatevedzera ruva resesame riri kutumbuka. Chivharo chakaita seT chinosanganisa mifananidzo yemashizha eruva resesame nemufananidzo weshiri dzinonzi macrane mashanu. Chivharo chakagadzirwa nesimbi yakaumbwa zvinobuda kunze, zvinogadzira chimiro chine hutatu hwakadzama. Pasi pebhodhoro pakapedziswa nechimiro chakaita sevheruveti chakanaka kubata. Mavara akashandiswa ibvudzi rakanaka resauce rine mavara ebronze negoridhe rakanamirwa. Chiratidzo chakatsveyama pane ruvara rwewisteria purple chakakomberedzwa nemifananidzo yemhando dzegorosi dzegoridhe.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Moutai Prince Kupakwa kweBhodhoro reDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Moutai Prince Kupakwa kweBhodhoro reDoro inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Moutai Prince Kupakwa kweBhodhoro reDoro inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Kukura & Kupakiwa: A bottle contains 500ml
Matagi: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Tekinoroji Yekugadzira: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Changamire yeDhizaini: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Tsvakurudzo: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Chikurudziro: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Nguva yePurojekiti: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Mafambiro eBasa: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Nhengo dzeTimu: General Manager and Design Director: Jingan Jia