Dhizaini Moutai Shengyue Flying Fairy Kupakwa kweDoro naYing Song Brand Design Shenzhen Co, Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2025

Moutai Shengyue Flying Fairy Kupakwa kweDoro

na Ying Song Brand Design Shenzhen Co, Ltd

Mutengi: Kweichow Moutai Co.,Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

134,870

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#169249

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Moutai Shengyue Flying Fairy Kupakwa kweDoro

Moutai Shengyue Flying Fairy igadziriro yekupaka doro reChinese baijiu. Gadziriro iyi inotora ruzivo kubva pamifananidzo yeFlying Fairy yakapendwa mumadziro eDunhuang, kunyanya mwari wemumhanzi ari muBako 401 reMogao Grottoes, anoratidzwa akabata chiridzwa chesheng aine chimiro chakanaka. Ruvara rukuru ishinda tsvuku, ruvara rwechinyakare rweChina, uye mufananidzo uri pachivharo chebhodhoro chesimbi wakagadzirwa neunyanzvi hwechinyakare hweenamel. Bhokisi rinovhurwa kubva kudivi rekurudyi uye rine chimiro chemakore chine zvikamu zviviri mukati. Seti iyi ine chiyero che140 ne105 ne280 mamirimita uye inoshandisa bepa, zvaenga nesimbi.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Moutai Shengyue Flying Fairy Kupakwa kweDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Moutai Shengyue Flying Fairy Kupakwa kweDoro inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Moutai Shengyue Flying Fairy Kupakwa kweDoro inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Kukura & Kupakiwa: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Matagi: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Tekinoroji Yekugadzira: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Changamire yeDhizaini: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Tsvakurudzo: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Chikurudziro: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Nguva yePurojekiti: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Mafambiro eBasa: The box is opened from the right side, and the bottle is opened from the top metal cap
Nhengo dzeTimu: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Zvikwereti zveMifananidzo: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024