Fenvee Essence Basikoni Rezvinonhuhwira by Xian Yan is a highly esteemed winner of the very prestigious 2025 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.
SimbiPakejingi· 2025
Fenvee Essence Basikoni Rezvinonhuhwira
by Xian Yan
Client: Shanghai University of Engineering Science
Mubairo weSimbi we A' Design Award Winner in Pakejingi Category
Verified Award Winner
Verify Award Status for #169915The Design
About Fenvee Essence Basikoni Rezvinonhuhwira
Fenvee Essence idhizaini yebasikoni rezvinonhuhwira rakabva pamafananidzo emitsara yakarukwa emahwindo echinyakare echiChina. Bhasikoni iri rinoyera 55 mm paupamhi, 55 mm pakudzika uye 170 mm pakukwirira. Pepa rine mavara akasiyana-siyana (textured paper) rinoshandiswa, uye chimiro chakachengeteka (minimalist) chinoderedza huwandu hweingi negudhi zvinodiwa. Kudhindwa nekuvezwa (embossing) zvinoratidza zvidimbu zvakanaka uye zvinogadzira kutamba kwechiedza nemumvuri izvo zvinochinja bhasikoni parinofambiswa. Nzira yekuvhura yakatsetseka inotsigira zvinonzwikwa neruoko. Dhizaini iyi inobatanidza tsika nemagariro nezvinhu zvinogona kuchengetedzwa kwenguva refu.
The Recognition
About the Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne Fenvee Essence Basikoni Rezvinonhuhwira, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Fenvee Essence Basikoni Rezvinonhuhwira inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Fenvee Essence Basikoni Rezvinonhuhwira inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This fragrance packaging blends traditional Chinese elements with modern design, inspired by architectural lattice patterns. It symbolizes natural harmony through light and shadow, reflecting the fragrance’s flow. Eco-friendly materials minimize ink and glue, enhancing sustainability and tactile elegance, while the minimalist structure embodies the brand's commitment to cultural heritage and eco-conscious luxury.
- Dimensions & Packaging
- Packaging dimensions: Width 55 mm x Depth 55 mm x Height 170 mm. The design is compact yet elegant, with a premium feel achieved through the careful selection of materials and textures. The packaging includes a unique opening mechanism that further enhances the tactile experience, while the eco-friendly materials ensure that the packaging is both durable and sustainable.
- Tags
- Fragrance Packaging, Eco-friendly Design, Sustainable Materials, Chinese Aesthetics, Traditional Elements, Luxury Packaging, Premium Experience, Cultural Heritage, Minimalist Design, Elegant Packaging.
- Production Technology
- The design integrates sustainable materials such as textured paper, carefully selected to enrich both the tactile and visual experience. A minimalist approach ensures that the use of ink and glue is minimized, while the combination of traditional aesthetics with modern techniques creates a premium and eco-friendly product. Advanced printing and embossing techniques were employed to highlight the intricate details and create the play of light and shadow.
- Design Challenge
- The main challenge was to blend traditional Chinese aesthetics with modern design principles while maintaining sustainability. The project required balancing intricate cultural symbols with a minimalist approach, ensuring that the packaging was both visually compelling and eco-friendly. Overcoming the constraints of using sustainable materials without sacrificing luxury or tactile quality posed a significant creative and technical challenge.
- Research
- The research aimed to explore how traditional Chinese design elements could be integrated into modern luxury packaging while emphasizing sustainability. The methodology involved examining historical Chinese aesthetics, current design trends, and consumer preferences for eco-friendly packaging. Data was collected through market research, materials testing, and expert interviews. The findings highlight the importance of creating packaging that not only reflects cultural heritage but also aligns with modern consumers' values of sustainability and luxury.
- Inspiration
- The design draws inspiration from the rich cultural heritage of Chinese architecture, particularly the intricate patterns of window lattices. This symbolic element captures the idea of natural harmony and the flow of fragrance. The use of sustainable materials reflects a modern desire to balance elegance with eco-consciousness, resulting in a packaging solution that aligns with the brand’s values of luxury, sustainability, and cultural depth.
- Project Duration
- The project started in April 2024 in Shanghai and finished in January 2025 in Shanghai.
- Operation Flow
- The packaging offers a seamless user experience with a smooth and intuitive opening mechanism, reflecting the brand’s high standards of design. The interplay of light and shadow is activated through the natural movements of the consumer, enhancing the sensory appeal and drawing attention to the fragrance’s essence. The design ensures that each interaction feels sophisticated and harmonious, enhancing the overall product experience.
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