Moutai Dream Red Kupakwa kweWaini naHeng Luo and Yi Huang

Dhizaini Moutai Dream Red Kupakwa kweWaini naHeng Luo and Yi Huang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

PulatinamuPakejingi· 2025

Moutai Dream Red Kupakwa kweWaini

na Heng Luo and Yi Huang

Mutengi: Moutai Industrial Design Center

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Moutai Dream Red Kupakwa kweWaini

Moutai Dream Red idhizaini yekupaka yakagadzirirwa chigadzirwa chedoro cheChina. Pakeji iyi ine chiyero che137 ne137 ne360 mamirimita uye inoshandisa ruvara rutsvuku rwecinnabar rwakafemerwa nemidziyo yelacquerware yenguva yeumambo hweHan, yakasanganiswa neruvara rutema kuti ipe chitarisiko chepamusoro-soro. Mufananidzo unoratidza mascot yebhurandi ichisimudza girazi ichipemberera. Chimiro chacho chinoshandisa nzira yekuboora maburi, hot stamping uye ultraviolet printing pabepa rakakosha rinovandudzika. Anenge 95 muzana yepakeji iyi haikanganisi zvakatipoteredza uye inoora zvakanaka. Dhizaini iyi yakagadzirirwa zvipo, kuunganidza uye kushandiswa pamabiko.

Kuzivikanwa

Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Moutai Dream Red Kupakwa kweWaini, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Moutai Dream Red Kupakwa kweWaini inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Moutai Dream Red Kupakwa kweWaini ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Kukura & Kupakiwa: 137x137x360mm
Matagi: Moutai, Wine, Chinese Red, Dream, Romance
Tekinoroji Yekugadzira: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Changamire yeDhizaini: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Tsvakurudzo: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Chikurudziro: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Nguva yePurojekiti: Renhuai city, 5 March 2024-19 April 2024
Mafambiro eBasa: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Nhengo dzeTimu: Heng Luo
Yi Huang
Zvikwereti zveMifananidzo: Moutai Industrial Design Center