Gushu Jinzhu Kupakwa kweMichero Yakaomeswa naChushan Design

Dhizaini Gushu Jinzhu Kupakwa kweMichero Yakaomeswa naChushan Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2025

Gushu Jinzhu Kupakwa kweMichero Yakaomeswa

na Chushan Design

Mutengi: Shenzhen Chushan Design Culture Group Co., Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Gushu Jinzhu Kupakwa kweMichero Yakaomeswa

Gushu Jinzhu ibhokisi rechipo rakagadzirirwa michero yelongan yakaomeswa. Bhokisi rinoshandisa chimiro chechivharo nehwaro uye rine chiyero che360 na240 na90 mamirimita. Kunze kwacho kunoratidza muti welongan wemazana emakore une manyorerwo egoridhe, matekisicha akavezwa uye mifananidzo miviri yeLoong yakamonana nemazambiringa elongan. Poster yemukati inotsanangura unyanzvi hwechinyakare hwekuomesa uye basa rekudzivirira hunyoro. Bhokisi rinobata zvirongo zvina zveacrylic zvine malebheri emiti uye mbiya yetii yakanyorovedzwa neceladon ye130 mamirimita inoshanda setireyi yemichero. Ruvara rweorenji-tsvuku runoratidza nguva yemhemberero.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Gushu Jinzhu Kupakwa kweMichero Yakaomeswa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Gushu Jinzhu Kupakwa kweMichero Yakaomeswa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Gushu Jinzhu Kupakwa kweMichero Yakaomeswa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
Kukura & Kupakiwa: The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
Matagi: Dried Fruit, Loong, Song, Ceramics, food
Tekinoroji Yekugadzira: This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
Changamire yeDhizaini: How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
Tsvakurudzo: This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
Chikurudziro: Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
Nguva yePurojekiti: The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
Mafambiro eBasa: The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
Nhengo dzeTimu: Yin peng
Li linlin
Zeng menghao
Zvikwereti zveMifananidzo: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.