Parsirang Mugadziri Wemazai naMohsen Koofiani

Dhizaini Parsirang Mugadziri Wemazai naMohsen Koofiani ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2025

Parsirang Mugadziri Wemazai

na Mohsen Koofiani

Mutengi: Parsirang Eggs

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Parsirang Mugadziri Wemazai

Mustudio wekugadzira, mugadziri akaedza kugadzira mapakiti ane chimiro chakasimba. Vakadhirowa huku yakapfeka kiraundi kuti varatidze manzwiro emumusha uye kutsva. Yeroo yakamiririra dura remazai uye kudziya kwemangwanani, nepo tsvuku yakawedzera simba nekechokwadi. Manyoro aiva akasimba uye akajeka, achivimbisa kupamhidzira kwekukurumidza kwemeseji. Mushure memaawa ekugadzirisa, dhizaini yekupedzisira yakanga isiri mapakiti chete; yaitaura nyaya yepurazi remumusha nemazai matsva, ichiratidza kuvimba nemhando kuvatengesi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Parsirang Mugadziri Wemazai, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Parsirang Mugadziri Wemazai inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Parsirang Mugadziri Wemazai inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Kukura & Kupakiwa: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Matagi: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Tekinoroji Yekugadzira: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Changamire yeDhizaini: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Tsvakurudzo: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Chikurudziro: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Nguva yePurojekiti: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Mafambiro eBasa: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Zvikwereti zveMifananidzo: Creator, Illustration and Design: Mohsen Koofiani