Zhen Yuan Zeng Kupakwa kweBaijiu by Wen Liu

Zhen Yuan Zeng Kupakwa kweBaijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2026

Zhen Yuan Zeng Kupakwa kweBaijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Kupakwa kweBaijiu

Zhen Yuan Zeng idhizaini yekupaka ye baijiu yakachengetwa kwenguva refu, doro rechinyakare rekuChina. Bhodhoro racho rakagadzirwa neceramic uye rakaumbwa sechimiro chemazuva ano chechirongo chedoro chechinyakare. Mativi akarongeka ejometri anonatsiridza chimiro chekare uye anoderedza huremu hwaro pakuonekwa. Chivharo chine masaisai chinoreva kuchembera zvishoma nezvishoma kwedoro riri mukati mechirongo. Bhodhoro rakaputirwa nepepa resulphate, rinopfavisa muganhu wechimiro uye rinovanza chikamu chechimiro chacho. Pepa racho rinobviswa nemutengi, saka bhodhoro rinoratidzwa nhanho nenhanho. Mupako uyu unoyera 85 na85 na165 mamirimita.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Zhen Yuan Zeng Kupakwa kweBaijiu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Zhen Yuan Zeng Kupakwa kweBaijiu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Zhen Yuan Zeng Kupakwa kweBaijiu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin