Goridhe Pakejingi · 2026
Congtai Huofenzi Kupakeja kweBaijiu
by Wen Liu
- Mubairo weGoridhe we A' Design Award 2026 in Pakejingi
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 58,864
- Verification code F65DCBB7C6 · Verify this award
Colors
About Congtai Huofenzi Kupakeja kweBaijiu
Congtai Huofenzi idhizaini yekupakeja yedoro reChinese baijiu rakanangana nevatengi vechidiki. Pfungwa yekuona yakavakirwa pakufamba kwemvura uye chimiro chinoshanda chemamorekuru edoro, zvichiratidzwa kuburikidza nechiratidzo chepakati chinonzi Ziso reSimba (Eye of Vitality). Bhodhoro rine mucherechedzo unofamba wakadhindwa uchibuda kunze uye chiratidzo chebhurendi chakaiswa papuranga reresini. Kudzika kwakaumbwa pakati pebhodhoro kunobatsira kubata zvakanaka. Bhokisi rekunze rakaputirwa nepepa rine mucherechedzo wehuni, uko mapepa akakosha akaturikidzana anoumba mucherechedzo unoyerera unoyeuchidza makomo nenzizi.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Congtai Huofenzi Kupakeja kweBaijiu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Congtai Huofenzi Kupakeja kweBaijiu inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Congtai Huofenzi Kupakeja kweBaijiu inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
