Guojiao 1573 Kupakwa kweBaijiu by Wen Liu

Guojiao 1573 Kupakwa kweBaijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2026

Guojiao 1573 Kupakwa kweBaijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Kupakwa kweBaijiu

Guojiao 1573 idhizaini yekupaka yakagadzirwa nehuwandu hushoma yedoro repamusoro reChina rinonzi baijiu. Dhizaini iyi inotora ruzivo kubva kuloong, chimiro chinofungidzirwa serombo rakanaka mutsika dzeChina. Kuvezwa kwemativi matatu kunoratidza loong pabhodhoro nepakupaka kwekunze, uye zvimwe zvikamu zvechimiro ichi zvinoramba zvakavanzika mukati mezvimiro izvi. Bhodhoro rinogadzirwa nenzira yekare yekupisa ivhu muchoto uye rinoumbwa nemaoko. Pakeji ine chiyero che205 ne170 ne295 mamirimita. Chimiro chakadzikama uye chakanatswa chinokoka mutengi kuti aongorore uye avhure pakeji.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Guojiao 1573 Kupakwa kweBaijiu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Guojiao 1573 Kupakwa kweBaijiu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Guojiao 1573 Kupakwa kweBaijiu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li