Melodi Chocolate Basa Rekutanga: Kugadzira Kupakita by Ebru Sile Goksel is a highly esteemed winner of the very prestigious 2026 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.
BronziPakejingi· 2026
Melodi Chocolate Basa Rekutanga: Kugadzira Kupakita
Mubairo weBronzi we A' Design Award Winner in Pakejingi Category
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The Design
About Melodi Chocolate Basa Rekutanga: Kugadzira Kupakita
Kugadzirwa kwekupakita uku kunotorwa pfungwa kubva mutsika dzechokoreti dzemamekaniki echiEurope. Manyorerwo acho anoenderana nemapepa echakare ekutengesa maswiti, uku zvitambi zvemifananidzo zvichitaura nezvehunhu hwakanaka, unyanzvi, uye nhaka. Sisitimu yekuratidza inoshanduka uye inogona kushandiswa zvakafanana pamhando dzakasiyana dzekupakita. Zvinhu zvakasarudzwa nekungwarira, matekisicha, mashongedzo emaforoi, uye maitiro ekugadzira zvinoburitsa chitarisiko chakanaka chepamusoro chakakodzera kutengeswa uye kupa sechipo.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Melodi Chocolate Basa Rekutanga: Kugadzira Kupakita, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Melodi Chocolate Basa Rekutanga: Kugadzira Kupakita inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Melodi Chocolate Basa Rekutanga: Kugadzira Kupakita inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
- Dimensions & Packaging
- This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
- Tags
- Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
- Production Technology
- This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
- Design Challenge
- Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
- Research
- We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
- Inspiration
- The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
- Project Duration
- We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
- Operation Flow
- Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
- Team Members
- Ebru Sile Goksel
- Image Credits
- Photographer: Yonca Muslubaş
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