Hellenic Routes Bhodhoro reWaini Rinoshandiswazve by Antonia Skaraki

Hellenic Routes Bhodhoro reWaini Rinoshandiswazve by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.

SirivhaPakejingi· 2026

Hellenic Routes Bhodhoro reWaini Rinoshandiswazve

by Antonia Skaraki

Client: Elgeka

Mubairo weSirivha we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Hellenic Routes Bhodhoro reWaini Rinoshandiswazve

Hellenic Routes ibhodhoro rewaini rinoshandiswazve rakagadzirirwa sechiyeuchidzo chetsika. Bhodhoro regirazi rine mativi mana rakati sandara, rakaita sebhuku, izvo zvinorerutsa kubata nekuchengetedza. Malebhu acho akagadzirwa achitevedzera zvitambi zvetsamba uye anoratidza zvipfeko zvetsika dzenharaunda zvine hukama nenzvimbo dzekugadzira waini dzekuGreece. Pepa repamusoro-soro rine mapedzisiro ane mafiro pamwe nekudhindwa kune udzamu zvinosimbisa mifananidzo yezvipfeko nezvikamu zvemafuremu. Bhodhoro rine upamhi hwe96 mm, udzamu hwe42 mm nekureba kwe175 mm. Chimiro chacho chinokurudzira kushandiswazve sechinhu chinounganidzwa kana chekushongedza.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Hellenic Routes Bhodhoro reWaini Rinoshandiswazve, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Hellenic Routes Bhodhoro reWaini Rinoshandiswazve inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Hellenic Routes Bhodhoro reWaini Rinoshandiswazve chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas