Minsheng Lesuke Kupakeja naHangzhou Minsheng Healthcare Co., Ltd

Dhizaini Minsheng Lesuke Kupakeja naHangzhou Minsheng Healthcare Co., Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2026

Minsheng Lesuke Kupakeja

na Hangzhou Minsheng Healthcare Co., Ltd

Mutengi: Hangzhou Minsheng Healthcare Co., Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Minsheng Lesuke Kupakeja

Minsheng Lesuke idhizaini yekupakeja mushonga wekurega kusvuta fodya. Dhizaini iyi inoshandisa chiratidzo chechiso chinonyemwerera chinofambira mberi uye mavara anokurudzira kupa kusimbisa pane kuyambira. Bhokisi rekutanga rine ruvara rweorenji rinoratidza kutanga kwenguva yekurega, ukuwo bhokisi rekusimbisa rine ruvara rwegirini rinoreva kukura nekuenzanisa. Zvikamu zvemushonga wezuva nezuva zvinopatsanurwa nemitsetse yakadzimbwa nekupisa ine chokwadi, saka chikamu chimwe chinovhurwa zuva rega rega uye kufambira mberi kunoramba kuchionekwa. Muviri wacho wakagadzirwa nefirimu rakasanganiswa rinobva kupepa rinogona kushandiswa zvakare, rakapedziswa nepepa risingapenyi uye firimu rakapfava pakubata.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Minsheng Lesuke Kupakeja, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Minsheng Lesuke Kupakeja inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Minsheng Lesuke Kupakeja inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Kukura & Kupakiwa: product dimensions, 82 mm x 25 mm x 125 mm
Matagi: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Tekinoroji Yekugadzira: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Changamire yeDhizaini: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Tsvakurudzo: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Chikurudziro: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Nguva yePurojekiti: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Mafambiro eBasa: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.