Tao Hua Ji Chipfeko cheBhokisi reChipo naZhou Jingkuan

Dhizaini Tao Hua Ji Chipfeko cheBhokisi reChipo naZhou Jingkuan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2026

Tao Hua Ji Chipfeko cheBhokisi reChipo

na Zhou Jingkuan

Mutengi: Dong'e E Jiao

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Tao Hua Ji Chipfeko cheBhokisi reChipo

Tao Hua Ji ndiko kugadzirwa kwechipfeko chebhokisi rechipo chezvokudya zvidiki zvinobatsira kusimbisa ganda uye zvakanangana nevakadzi. Ruva repichi rakapfumbuka rine mavara maruva-pingi rine chimiro chine mativi matatu ndiro rinoshanda sechinhu chikuru chinoonekwa, richiratidza zita rebrand nezviratidzo zvebrand. Kunama nendarama uye kudhinda kwakasimudzwa kunopa mashizha eruva chimiro chine zvikamu zvakawanda chinoramba chichionekwa uri kure pamasherefu ezvitoro akazara. Chibato chinoita kuti zvive nyore kutakura, saka bhokisi rakakodzera kupa sechipo. Mukati, pane chikamu chePET chinoonesera chakadhindwa nemapatani uye zvinhu zvikuru zvechigadzirwa.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Tao Hua Ji Chipfeko cheBhokisi reChipo, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Tao Hua Ji Chipfeko cheBhokisi reChipo inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Tao Hua Ji Chipfeko cheBhokisi reChipo chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Kukura & Kupakiwa: 430*100*255mm
Matagi: TAO HUA JI
Tekinoroji Yekugadzira: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Changamire yeDhizaini: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Tsvakurudzo: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Chikurudziro: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Nguva yePurojekiti: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Mafambiro eBasa: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Mapetenzi: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Nhengo dzeTimu: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Zvikwereti zveMifananidzo: Zhou Jingkuan（Creator）