Songfengruo Ancient Tree Kupakidzwa kweTii Nhema by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.
BronziPakejingi· 2026
Songfengruo Ancient Tree Kupakidzwa kweTii Nhema
Client: Songfengruo
Mubairo weBronzi we A' Design Award Winner in Pakejingi Category
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The Design
About Songfengruo Ancient Tree Kupakidzwa kweTii Nhema
Songfengruo Ancient Tree ibhokisi rechipo rakagadzirirwa tii nhema yepamusoro-soro. Bhokisi rekunze rine chiyero che240 mm ne60 mm ne240 mm uye rine madhirowa matatu madiki, rimwe nerimwe riri 65 mm ne40 mm ne150 mm. Chiratidzo chetsono dzemupaini chakagadzirirwa chiratidzo chekambani ichi uye chakadzokororwa sepateni yakarongwa pamadhirowa. Kudhindwa kwemifananidzo inobuda pasina ruvara kunowedzera kudzika pabepa rakati sandara. Madhirowa akarongwa zvakanaka anoyeuchidza chidziro chinopetwa cheChina. Mavara ebrown yakasviba nebepa rine tambo netekisicha yetii zvinoratidza kutsvaga kwekambani iyi kwezvakasikwa, hutano, uye mhando yepamusoro.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Songfengruo Ancient Tree Kupakidzwa kweTii Nhema, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Songfengruo Ancient Tree Kupakidzwa kweTii Nhema inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Songfengruo Ancient Tree Kupakidzwa kweTii Nhema inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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