Mountain River and Sage Kupakwa kweSeti yeChipo cheBaijiu naYao Wu

Dhizaini Mountain River and Sage Kupakwa kweSeti yeChipo cheBaijiu naYao Wu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2026

Mountain River and Sage Kupakwa kweSeti yeChipo cheBaijiu

na Yao Wu

Mutengi: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Mountain River and Sage Kupakwa kweSeti yeChipo cheBaijiu

Mountain River and Sage kugadzirwa kwekupaka seti yechipo cheBaijiu, doro rakadhirirwa reChinese. Bhavhu rekunze rakagadzirwa nepepa rehunyanzvi jena risingapenyi rine mhando yakadhindwa nefoiri yebronze zvakareruka. Mukati, bhokisi remaitiro ecodex rakagadzirwa nehuni yakagadzirwa ine veneer yeoak rinovhurika sebhuku. Chivharo chemukati chinovhurika kuita mufananidzo wakapamhama weGomo reTai neRwizi rweYellow, wakadhindwa papepa rine texture, uchikomberedza mabhodhoro matatu nechitupa. Kugadzirwa uku kunotorwa kubva mugeography yetsika yeDunhu reShandong. Nzira yakareruka uye yemazuva ano inotsiva chimiro chekare chinowanzoonekwa mukupakwa kwedoro.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Mountain River and Sage Kupakwa kweSeti yeChipo cheBaijiu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Mountain River and Sage Kupakwa kweSeti yeChipo cheBaijiu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Mountain River and Sage Kupakwa kweSeti yeChipo cheBaijiu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Kukura & Kupakiwa: Length 300mm x Width 240mm x Height 190mm
Matagi: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Tekinoroji Yekugadzira: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Changamire yeDhizaini: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Tsvakurudzo: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Chikurudziro: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Nguva yePurojekiti: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Mafambiro eBasa: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Mapetenzi: /
Nhengo dzeTimu: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
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