Forest Spring Kupakeja kweBhodhoro reMvura by Sheng Jin, Chao Yang and Wenqi Wu is a highly esteemed winner of the very prestigious 2026 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.
BronziPakejingi· 2026
Forest Spring Kupakeja kweBhodhoro reMvura
by Sheng Jin, Chao Yang and Wenqi Wu
Client: Communication University of Zhejiang
Mubairo weBronzi we A' Design Award Winner in Pakejingi Category
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- Verified Award Winner
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The Design
About Forest Spring Kupakeja kweBhodhoro reMvura
Forest Spring idhizaini yekupakeja yemvura yemubhodhoro. Chiratidzo chacho chakavakirwa pabhii rechiChinese rinonzi sen, zvichireva sango, iro rakashandurwa kuita mufananidzo wenyika wakadhirowewa neingi. Mitsara yekunyora nemaoko, kusiyana kwemavara uye kupesana kwenzvimbo zvinounza pfungwa yemakomo, miti uye simba rezvakasikwa mukati mechimiro chimwe chete. Kurongwa kwacho kwakanatsurudzwa muvector format uye kwakagadziriswa kuti kudhindwa kwacho kufambirane nguva dzose. Bhodhoro rinoonekera mukati rinotakura mamiririta mazana mashanu uye rine chivharo chinomonorerwa. Dhizaini iyi inoratidza utsvene nekuwirirana pakati pevanhu nezvakasikwa.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Forest Spring Kupakeja kweBhodhoro reMvura, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Forest Spring Kupakeja kweBhodhoro reMvura inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Forest Spring Kupakeja kweBhodhoro reMvura inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The chinese character "sen" (forest) symbolizes forest and nature. This design transforms the character into a chinese ink landscape, using brushwork and spatial contrast to evoke mountains and vitality. Rooted in the philosophy of harmony between humanity and nature, it expresses ecological coexistence and reflects the pure, natural essence of "forest spring."
- Dimensions & Packaging
- bottle 65 mm diameter x 210 mm height, 500 ml capacity, neck 28 mm pco 1881
material food grade pet, wall thickness 0.25 to 0.35 mm
label area 190 mm x 60 mm wrap around
cap hdpe tamper evident
net weight 12 to 14 g bottle, 2 g cap
secondary package 400 mm x 270 mm x 220 mm, 24 bottles per corrugated carton - Tags
- Chinese character design, forest symbolism, water ink landscape, typography innovation, eco-conscious branding
- Production Technology
- The design was realized through structural deconstruction of the character "sen," examining stroke proportion and spatial hierarchy to reconstruct it as a landscape form. digital ink-wash simulations replicated xuan paper diffusion and tonal gradation. The composition was refined in vector format for scalability and brand application, then color-calibrated with cmyk optimization to ensure consistency across print and packaging production.
- Design Challenge
- The main challenge was transforming the Chinese character "sen" into a visually compelling landscape while preserving its legibility and cultural meaning. internally, balancing historical calligraphy aesthetics with modern brand storytelling required careful study of traditional ink techniques and symbolism. externally, constraints included digital reproduction limits, printing technology, and material properties, which demanded iterative testing and refinement to ensure both artistic integrity and practical manufacturability.
- Research
- Type of research: design-driven cultural study. Objective: explore how Chinese characters can convey ecological and brand values. methodology: visual analysis and typographic experimentation. Data collection/tools: ink painting simulations, digital sketching, surveys on perception. participants: 30 viewers and design experts. results: "sen" effectively communicates nature and purity. Insights: integrating traditional aesthetics enhances brand storytelling and fosters eco-conscious design, impacting society and sustainable product perception.
- Inspiration
- Inspired by the ecological symbolism of the Chinese character "sen" (forest), this project explores how typography embodies environmental philosophy. Drawing from traditional chinese ink landscape aesthetics and harmony between humanity and nature, the design transforms a character into a spatial visual narrative. The research integrates calligraphic structure, ink composition, and brand communication strategies to express the natural purity and sustainable values of "forest spring."
- Project Duration
- The project started in August 2025 in Hangzhou and finished in October 2025 in Hangzhou
- Operation Flow
- The bottle is easy to use: simply twist off the cap to pour or drink. Its ergonomic shape fits comfortably in hand, while the transparent body allows users to see the water level. the label’s visual design guides the eye to the brand and emphasizes purity. Lightweight and durable, the bottle is easy to carry, stack, and store, ensuring convenience and a premium experience while maintaining a natural, eco-conscious impression.
- Team Members
- Designer: sheng jin
Designer: chao yang
Designer: wenqi wu
Designer: yangyang lou
Designer: jianzhong yang
3d model: darong lin
Director: hui zeng
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