Dhizaini East Bloom Kupakeja kweTii naJiaqi Ding ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2026

East Bloom Kupakeja kweTii

na Jiaqi Ding

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa East Bloom Kupakeja kweTii

East Bloom idhizaini yekupakeja yeupfu hwetii hwakaomeswa nechando hunokurumidza kugadzirika. Chimiro chayo chakavakirwa pachidhindo chejade chechinyakare cheChina, chinosanganisira hwaro hwacho hwemativi mana akaenzana nebato racho, uye chakapedziswa nemavara akapfava emacaron. Zvinhu zvikuru zvakashandiswa ipolypropylene inokodzera kubata chikafu. Pasi pebhokisi pane mucherechedzo webhurendi wakatemerwa mukati, saka pakeji iyi inogonawo kushandiswa sechidhindo. Hurongwa hwemabhokisi anopinda mune mamwe hunopa misanganiswa kubva pazviyero zvemakapisuru masere kusvika makumi matanhatu. Chimiro chemativi mana akaenzana chinoita kuti upfu huungane mumakona emukati kuti hudururwe zvakadzorwa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne East Bloom Kupakeja kweTii, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. East Bloom Kupakeja kweTii inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. East Bloom Kupakeja kweTii inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Kukura & Kupakiwa: 24.87 mm x 24.87 mm x 24.17 mm
Matagi: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Tekinoroji Yekugadzira: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Changamire yeDhizaini: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Tsvakurudzo: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Chikurudziro: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Nguva yePurojekiti: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Mafambiro eBasa: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Nhengo dzeTimu: Jiaqi Ding
Zvikwereti zveMifananidzo: Jiaqi Ding