Massaya Basic Function Yewaini Packaging by BRANDiT.

Massaya Basic Function Yewaini Packaging by BRANDiT. is a highly esteemed winner of the very prestigious 2014 Mubairo weSimbi we A' Design Award in Dhizaini yePakejingi Competition Category.

SimbiPakejingi· 2014

Massaya Basic Function Yewaini Packaging

by BRANDiT.

Client: BRANDiT.

Mubairo weSimbi we A' Design Award Winner in Pakejingi Category

17,460

Verified Award Winner

Verify Award Status for #32564

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Massaya Basic Function Yewaini Packaging

Massaya ipoketi rakashongedzwa rakagadzirirwa kuchengeta mabhotoro maviri ewaini. Mapoketi mazhinji ewaini anogadzirwa kuti amiswe zvakati twasuka uye anoraswa kana mabhotoro abviswa. Massaya inopa imwe nzira inogona kushandiswa kakawanda. Poketi iyi yakarara pasi, nokuti waini inonyatsochengetedzwa zvakanaka ichirara, uye inotaridzika sebhuku rekare. Mukati mune nzvimbo yakavezwa yakagadzirirwa mabhotoro maviri iwayo, izvo zvinoachengetedza zvakachengeteka pasina kuzungunuka. Nzira yekuvhara inoshandisa mapfupa maviri emhiri nemhiri uye mapfupa maduku maviri, saka hapana zvinamira zvinodiwa. Bhokisi iri rinogona kuzadzwazve kana kushandiswa sechinhu chekushongedza pamuchina/pashefu.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Massaya Basic Function Yewaini Packaging, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Massaya Basic Function Yewaini Packaging inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Massaya Basic Function Yewaini Packaging inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian