Propeller Mavara by Studija Creata is a highly esteemed winner of the very prestigious 2014 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.

GoridhePakejingi· 2014

Propeller Mavara

by Studija Creata

Client: Stumbras

Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Propeller Mavara

Propeller muunganidzwa wemweya kubva kune dzakasiyana siyana dzenyika, inosanganiswa nemhepo yekufambisa dingindira uye mufambi wekufambisa sechinhu chechimiro. Zvimiro zvemhando yega yega yewaini zvinofumurwa kuburikidza nemifananidzo yakawanda, zvinyorwa zvakangofanana nekubhejera mabheji uye machira anoshanda sekubika kwekubika. Multifaceted dhizaini inosangana nemhando dzakasiyana dzematoni e-foil mavara, lacquers akasiyana, mapatani uye embossing.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Propeller Mavara, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Propeller Mavara inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Propeller Mavara inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas