Lithuanian Vodka Gold Dhizaini Yekurongedza Vodka by Studija Creata

Lithuanian Vodka Gold Dhizaini Yekurongedza Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2015

Lithuanian Vodka Gold Dhizaini Yekurongedza Vodka

by Studija Creata

Client: Stumbras

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

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Colors

The Design

About Lithuanian Vodka Gold Dhizaini Yekurongedza Vodka

Kuchena uye kujeka ndiwo maitiro makuru anoratidzira hunhu hwevodka. Zvaifanira kusimbiswa pakushandura chiratidzo cheLithuanian Vodka Gold - iyo mutungamiri wemusika wevodka muLithuania. Panguva imwe cheteyo zvimwe zvinhu zvehunhu hwenyika zvakaunganidzwa - zita reLithuanian Vodka racho raidawo sarudzo iyi. Maitiro echinyakare echitsika akashandurwa kuita mamiriro achizvino, asina kukanganisika. Panguva imwe chete ukuru hweravhu rekare hwakaparadzwa kuti hugadzire kushongedza kwakareruka, kwakaboora-boora, goridhe rakatanga kupenya nenzira ine manyawi zvikuru.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lithuanian Vodka Gold Dhizaini Yekurongedza Vodka, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lithuanian Vodka Gold Dhizaini Yekurongedza Vodka inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lithuanian Vodka Gold Dhizaini Yekurongedza Vodka inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas