Alita Dhizaini yeBhodhoro neZviratidzo by Studija Creata is a highly esteemed winner of the very prestigious 2017 Mubairo weSirivha we A' Design Award in Dhizaini yePakejingi Competition Category.
SirivhaPakejingi· 2017
Alita Dhizaini yeBhodhoro neZviratidzo
Client: Mv Group
Mubairo weSirivha we A' Design Award Winner in Pakejingi Category
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The Design
About Alita Dhizaini yeBhodhoro neZviratidzo
Chinangwa chikuru chekuvandudza uku ndechekuwedzera ruzivo rwemhando yechigadzirwa pamwe nekuratidza hunhu hwayo hwakasiyana sekuti nzira dzekugadzira dzechinyakare, zvinhu zvembisi uye mhando yakanaka. Kuvandudza kwemhando yakazara kweALITA kunosanganisira bhodhoro itsva, chiratidzo chakavandurwa, rugwaro, chivharo uye dhizaini yezvratidzo. Zvigadzirwa zvino zvine zvinhu zvakawanda zvakanangana nechikamu chewaini inoputika neshampeni zvine mbimbo yechinyakare yakareruka uye kusimba asi zvichichengeta chimiro chemazuva ano uye chakareruka.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Alita Dhizaini yeBhodhoro neZviratidzo, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Alita Dhizaini yeBhodhoro neZviratidzo inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Alita Dhizaini yeBhodhoro neZviratidzo chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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