Appetisi Chinopakejwa cheChizi by Fanny De Bray

Appetisi Chinopakejwa cheChizi by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Dhizaini yePakejingi Competition Category.

BronziPakejingi· 2020

Appetisi Chinopakejwa cheChizi

by Fanny De Bray

Client: APPETISI by Granarolo

Mubairo weBronzi we A' Design Award Winner in Pakejingi Category

12,991

Verified Award Winner

Verify Award Status for #71461

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Appetisi Chinopakejwa cheChizi

Appetisi ndicho chirongwa chekupakeja mhando dzakasiyana dzechizi dzakagadzirwa dzakagadzirira kudyiwa. Mhando idzi dzinosanganisira zvimedu zvechizi, chizi chakakwenywa nezvimedu zvemozzarella. Pakeji imwe neimwe yakagadzirwa neplastic uye ine windo rinoonekwa nekati, zvekuti chizi chiri mukati chinogona kuonekwa zvakananga. Mifananidzo yakadhindwa inopa chigadzirwa chimwe nechimwe hunhu hwacho uye inoratidza zvakajeka kuti chizi chimwe nechimwe chinoshandiswa sei. Zita rekuti Appetisi rinobatanidza pfungwa nhatu: kuda kudya, chinozovawo chekudya chiduku, uye kushanda zvakanaka. Chirongwa ichi chinoratidza chizi sechinhu chekudya nekukurumidza uye nyore, uye pakeji idzi dzinotengeswa mumasupermarket eEurope.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Appetisi Chinopakejwa cheChizi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Appetisi Chinopakejwa cheChizi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Appetisi Chinopakejwa cheChizi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray