Fanwu Xiangyin Tea Kupakeja Tii by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 Mubairo weGoridhe we A' Design Award in Dhizaini yePakejingi Competition Category.
GoridhePakejingi· 2020
Fanwu Xiangyin Tea Kupakeja Tii
Client: Shenzhen Oracle Creative Design Co., Ltd
Mubairo weGoridhe we A' Design Award Winner in Pakejingi Category
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- Verified Award Winner
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The Design
About Fanwu Xiangyin Tea Kupakeja Tii
Fanwu Xiangyin Tea idhizaini yekupakeja tii yePu'er inobva kuXishuangbanna muYunnan, China. Mufananidzo wacho wakaumbwa nechimiro chemusoro wenzou uye unosanganisa mapindu etii, miti yetii, vatanhi vetii nemhuka dzeYunnan. Bhokisi rekunze rakagadzirwa nemuti wakadzvanyirirwa usingasvibisi zvakatipoteredza, unoora zviri nyore uye unochengetedza zvakatipoteredza. Bhokisi racho rakareruka uye riri nyore kutakura. Tii yacho inochengetwa muchirongo chesimbi chine mubato, uye chirongo chinogona kushandiswazve mushure mekunge tii yapera. Dhizaini iyi inoratidza tsika dzechinyakare dzetii nenzira yemazuva ano uye inotsigira kuziva nezvekuchengetedza zvakatipoteredza.
The Recognition
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Fanwu Xiangyin Tea Kupakeja Tii, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Fanwu Xiangyin Tea Kupakeja Tii inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Fanwu Xiangyin Tea Kupakeja Tii inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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